CHAPTER 01 / 5
Platform Foundations and Licensing
In this chapter
- 1.1 Learning Objectives
- 1.3 Overview of the Genesys Cloud Platform
- Genesys Cloud Collaborate
- Genesys Cloud Communicate
- Genesys Cloud Contact Center
- 1.4 Licensing in Genesys Cloud Contact Center
- Core Features
- Reduce effort through AI-powered automation
- Engage Customers across any channel
- Create great employee experiences
- Proactively contact customers across channels
- Proactively contact customers across channels
- Drive decisions with reporting and analytics
1.1 Learning Objectives
By the end of this chapter, you will be able to:
- Describe Genesys Cloud Collaborate.
- Describe Genesys Cloud Communicate.
- Explain how Collaborate and Communicate act as the foundation for Genesys Cloud Contact Center.
- Describe Genesys Cloud Contact Center.
- Understand the multiple levels of licensing for Genesys Cloud.
1.3 Overview of the Genesys Cloud Platform
Genesys Cloud is a cloud-based all-in-one platform designed to meet the organization's and its contact center's ever-changing needs. These services are offered to organizations of any size that require unified communication and collaboration.
Genesys Cloud is a suite of cloud-based services and applications built on Amazon Web Services (AWS) that delivers secure access to the organization worldwide. The whole Genesys Cloud environment is a collection of microservices that run simultaneously and delivers to the customers via the internet.
Genesys Cloud is organized into the following service layers:
- Genesys Cloud Collaborate
- Genesys Cloud Communicate
- Genesys Cloud Contact Center
Genesys Cloud is organized into the following service layers:
- Genesys Cloud Collaborate
- Genesys Cloud Communicate
- Genesys Cloud Contact Center
| Contact Center | Customer engagement across voice and digital channels |
|---|---|
| Communicate | Telephony and calling capabilities |
| Collaborate | Collaboration and organizational directory |
| Genesys Cloud Platform | Cloud-native microservices foundation |
Microservices architectural style is an approach to develop a single application as a suite of small services, each running in its own process and communicating with lightweight mechanisms, commonly an HTTP resource API. A large application is broken down into multiple applications, enabling each application to be updated independently, making it easier to isolate and correct bugs and other issues. The individual applications are the microservices that make up the large application.
| Monolithic / Layered | Microservices |
|---|---|
| Single deployable application Tightly coupled layers Changes commonly require a full release | Independent services Lightweight API communication Each service can be updated and scaled separately |
Genesys Cloud Collaborate
Genesys Cloud Collaborate is a social media app that helps users collaborate within the organization. Collaborate also serves as a directory that brings together user details, such as name, education, hobbies, skills, physical location, and department, for an organization.
Genesys Cloud Communicate
Genesys Cloud Communicate has all the features of Genesys Cloud Collaborate and delivers the users in the organization with telephony capabilities. Users can use a SIP phone or WebRTC-based Genesys Cloud phone for dialing and receiving calls.
Genesys Cloud Contact Center
Genesys Cloud contact center offers the customer an out-of-the-box all-in-one contact center solution for customer engagement through multi-communication channels, such as voice, fax, email, webchat, Short Message Service (SMS), social media, and callbacks. Genesys Cloud Collaborate and Genesys Cloud Communicate form the foundation of the contact center and provide the organization with a fully unified communication system.
Key contact center capabilities include:
- Call features for agents: Agent interactions are the front-line exchange of information between your company and its contacts. These call features include consult transfer, webchat, queue status, wrap-up codes, after-call work (ACW), and agent assistance.
- Outbound dialing: Outbound dialing administrators set up campaigns to dial phone numbers automatically. Campaigns screen out answering machines, busy signals, and non-completed calls. By setting a campaign's dialing mode, administrators ensure that agents receive only those calls that reach a live person. The system waits 30 seconds to answer an outbound call before disconnecting. This action ensures that calls disconnect on time if a person does not answer.
- Genesys Cloud ACD: Automatic Call Distribution (ACD) is a telephony system that receives inbound calls and routes them to a capable agent in the quickest time possible. Genesys Cloud ACD dynamically matches customer interactions and agents. It then processes and assigns interactions to the appropriate agent. It relies on a queue's routing method to match interactions and agents. The evaluation method determines how a skill-based routing method processes skill requests and matches an agent's interaction.
- Quality management: Quality management is a framework that allows managers to record and evaluate agents' interactions to improve the contact center experience. By evaluating and scoring conversations, a quality team identifies agents who deserve recognition, need more training or coaching, and specific situations that merit the modification of a process or a script.
- Scripting: Administrators use script designers to create scripts that help agents process interactions. Scripts display editable records and instructions to each agent who handles a particular type of interaction. It delivers agents with details about the caller or contact, often with fields for collecting or updating information. Properly designed scripts ensure consistent interaction handling.
- Views and dashboards: Managers, supervisors, and agents use dynamic views and dashboards to review contact center performance and metrics. Dynamic views show historical and real-time metrics for the contact center, queues, agents, interactions, outbound campaigns, scheduled callbacks, and workforce management. The dashboard displays real-time activity in the contact center, such as service level, ASA, the number of customers interacting, waiting, and so on.
- Alerts: Alerts notify administrators, supervisors, and managers of calls that are longer than a specific duration, average hold time that exceeds a particular value, and multiple other situations that are of concern.
The next sections identify how Collaborate, Communicate, and Contact Center capabilities are used.
1.4 Licensing in Genesys Cloud Contact Center
Based on your business needs, administrators can utilize our comprehensive platform with AI-powered capabilities. These have been designed to provide the flexibility administrators need to evolve and transform your business. Let's get an overview of the licensing levels:
- Genesys Cloud CX1: Organizations that specialize in voice services or call centers that are voice-centric need a broad, fair-use policy for data storage, API queries, IVR minutes, and other things.
- Genesys Cloud CX2: Beyond CX 1, our main omnichannel service gives users access to digital channels like Facebook, Instagram, WhatsApp, open messaging, web messaging, SMS, and email.
- Genesys Cloud CX3: CX 3 relies on workforce engagement management to increase engagement and productivity. Along with an employee activity dashboard featuring scorecards, leaderboards, and KPI trackers, it comes with Genesys Cloud CX 2.
- Genesys Cloud CX4: It offers more AI Experience at the best value. It incorporates Genesys Cloud CX 3 Agent Copilot for every agent, Journey Management for the Contact Center, and 30 tokens per named agent/month or 39 tokens per concurrent agent/month.
Administrators can also see a comparison of each feature set across the license levels on the Genesys Cloud pricing page.
Core Features
| Genesys Cloud Summarized Plan Comparison | CX 1 | CX 2 | CX 3 | CX 4 |
|---|---|---|---|---|
| Core Features | ||||
| Comprehensive interface | Included | Included | Included | Included |
| Voice channel | Included | Included | Included | Included |
| Digital channels | Tokens | Included | Included | Included |
| Omnichannel routing | Tokens | Included | Included | Included |
| Workforce engagement management | Tokens | Tokens | Included | Included |
| Work automation | Tokens | Tokens | Tokens | Tokens |
| Unified communications and collaboration | Included | Included | Included | Included |
| Speech and text analytics | Tokens | Tokens | Included | Included |
Reduce effort through AI-powered automation
| Genesys Cloud Summarized Plan Comparison | CX 1 | CX 2 | CX 3 | CX 4 |
|---|---|---|---|---|
| AI Studio | Tokens | Tokens | Tokens | Tokens |
| AI Guides | Tokens | Tokens | Tokens | Tokens |
| Virtual agents | Tokens | Tokens | Tokens | Tokens |
| Native bots | Tokens | Tokens | Tokens | Tokens |
| Predictive engagement | Tokens | Tokens | Tokens | Tokens |
| Predictive routing | Tokens | Tokens | Tokens | Tokens |
| Knowledge workbench | Add on | Included | Included | Included |
| Knowledge optimizer | Add on | Included | Included | Included |
| AI Experience tokens | 250 Named/350 Concurrent tokens per org/month included | |||
| CX 4 bonus allocation tokens per agent/month | + 30 + 39 | |||
| Agent Copilot | ||||
| AI-guided scripts and flows | Tokens | Tokens | Tokens | Included |
| Enhanced post-interaction summaries | Tokens | Tokens | Tokens | Included |
| Automatic knowledge surfacing and answer highlighting | Tokens | Tokens | Tokens | Included |
Engage Customers across any channel
| Genesys Cloud Summarized Plan Comparison | CX 1 | CX 2 | CX 3 | CX 4 |
|---|---|---|---|---|
| Speech-enabled IVR | Included | Included | Included | Included |
| Inbound voice routing (ACD) | Included | Included | Included | Included |
| Callback | Included | Included | Included | Included |
| Web messaging, email, SMS | Add on | Included | Included | Included |
| Third-party messaging | Add on | Tokens | Tokens | Tokens |
| Social listening and engagement | Add on | Tokens | Tokens | Tokens |
| Co-browse | Add on | Included | Included | Included |
Create great employee experiences
| Genesys Cloud Summarized Plan Comparison | CX 1 | CX 2 | CX 3 | CX 4 |
|---|---|---|---|---|
| Quality assurance and compliance | ||||
| Real-time monitoring | Included | Included | Included | Included |
| Voice and Digital Interaction Recording + Screen recording | Included | Included | Included | Included |
| Quality management and evaluations | Add on | Included | Included | Included |
| Voice of the customer | Add on | Add on | Included | Included |
| Workforce management | ||||
| Mobility apps (Tempo®) | Add on | Included | Included | Included |
| AI forecasting | Add on | Add on | Included | Included |
| AI scheduling | Add on | Add on | Included | Included |
| Capacity planning | Add on | Add on | Included | Included |
| Time off management | Add on | Add on | Included | Included |
| Monitoring and adherence | Add on | Add on | Included | Included |
| Genesys Cloud Summarized Plan Comparison | CX 1 | CX 2 | CX 3 | CX 4 |
|---|---|---|---|---|
| Employee performance | ||||
| Real-time performance insights | Add on | Add on | Included | Included |
| Gamification | Add on | Add on | Included | Included |
| Learning and development | Add on | Add on | Included | Included |
| Coaching | Add on | Add on | Included | Included |
| Speech and Text Analytics | ||||
| Interaction transcription | Tokens | Tokens | Included | Included |
| Topic detection, management, and interaction | Tokens | Tokens | Included | Included |
| Topic miner | Tokens | Tokens | Included | Included |
| Customer sentiment and acoustic analysis | Tokens | Tokens | Included | Included |
| Agent empathy analysis | Tokens | Tokens | Included | Included |
| Dictionary management | Tokens | Tokens | Included | Included |
| Content search with topic and sentiment trends review | Tokens | Tokens | Included | Included |
| Genesys Cloud Summarized Plan Comparison | CX 1 | CX 2 | CX 3 | CX 4 |
|---|---|---|---|---|
| Supervisor Copilot | ||||
| AI translate | Tokens | Tokens | Tokens | Tokens |
| AI insights | Tokens | Tokens | Tokens | Tokens |
| Virtual Supervisor | ||||
| AI scoring | Tokens | Tokens | Tokens |
Proactively contact customers across channels
| Genesys Cloud Summarized Plan Comparison | CX 1 | CX 2 | CX 3 | CX 4 |
|---|---|---|---|---|
| Outbound voice campaigns | Included | Included | Included | Included |
| Inbound/outbound blending | Included | Included | Included | Included |
| Scheduled callbacks | Included | Included | Included | Included |
| Outbound SMS, WhatsApp and email campaigns | Add on | Included | Included | Included |
| Proactive notifications | Add on | Included | Included | Included |
| Agentless API | Add on | Included | Included | Included |
Proactively contact customers across channels
| Genesys Cloud Summarized Plan Comparison | CX 1 | CX 2 | CX 3 | CX 4 |
|---|---|---|---|---|
| Outbound voice campaigns | Included | Included | Included | Included |
| Inbound/outbound blending | Included | Included | Included | Included |
| Scheduled callbacks | Included | Included | Included | Included |
| Outbound SMS, WhatsApp and email campaigns | Add on | Included | Included | Included |
| Proactive notifications | Add on | Included | Included | Included |
| Agentless API | Add on | Included | Included | Included |
Drive decisions with reporting and analytics
| Genesys Cloud Summarized Plan Comparison | CX 1 | CX 2 | CX 3 | CX 4 |
|---|---|---|---|---|
| Customizable performance dashboards | Included | Included | Included | Included |
| Historical reporting | Included | Included | Included | Included |
| Real-time and historical views | Included | Included | Included | Included |
| Custom reporting and data visualizations | Add on | Add on | Add on | Add on |
| Conversational intelligence | Tokens | Token | Included | Included |
| Journey flows | Included | Included | Included | Included |
| Journey management | Add on | Add on | Add on | Included |
REVIEW AND REFLECT
Chapter knowledge check
Answer each question before revealing the suggested response.
01Which Genesys Cloud service layer adds enterprise telephony to the collaboration foundation?
Reveal suggested answer
Genesys Cloud Communicate adds telephony and calling capabilities to the collaboration foundation.
02What is a primary advantage of the Genesys Cloud microservices architecture?
Reveal suggested answer
Independent services can be developed, deployed, scaled, and updated without releasing one large monolithic application.
03Which license tier introduces workforce engagement management as a central capability?
Reveal suggested answer
Genesys Cloud CX 3.
Capture a key idea, an implementation example, or a question for your instructor.